Daihatsu Siapkan MPV |
AUTOMOTIVE, Jakarta - PT Astra Daihatsu Motor will release the passenger car as a companion low priced multi purpose vehicle (MPV) Xenia. According to Marketing Director of Astra Daihatsu, Amelia Tjandra, 7-seater car was fitted to fill a niche market which has now Xenia grade.
"The price is under $ 100 million," he said in the arena of Indonesia International Motor Show, in Kemayoran, Central Jakarta, Thursday, September 27, 2012. According to Amelia, Xenia is now plotted to fill middle-class MPV segment. Therefore, car prices have risen from Rp 70 million to Rp 150 million.
Variant Xenia replacement now undergoing development period before entering mass production by 2015. "Research and development of the car it takes three years." he said.
Amelia believes the new car whose name is still a secret that could repeat the success of Xenia. Moreover, he said, the Indonesian middle class market potential is huge: about 30 million people. "We are targeting 6 percent of the class," he said.
Daihatsu is possible to install the new MPV variant for cheap cars environmentally friendly schemes being implemented by the government. According to Amelia, the car is not going to reduce the market share Daihatsu Ayla city car, which will be sold for $ 75-105 million. "His position in the Xenia, but stay on top of Ayla," he said.
source: tempo.co
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